It is admirable how they’ve stuck together. Or more precisely, how Oklahoma has stuck next to Oklahoma State. Throughout all the conference realignment poker, the Sooner Schooner and Pistol Pete have endeavored to stay together. Even though Oklahoma probably could have gone to the SEC with Texas A&M, the political leadership in the state of Oklahoma has kept the schools together.
But can the commitment between OU and OSU withstand further realignment storms?
Will the Pokes bolt their in-state rival?
Over the off-season, I’ve been pondering about what could be the catalyst for the next round of conference realignment. In the summer of 2010, it was the threat of Texas taking half the Big 12 west to form the Pac 16, pushing Nebraska and Colorado to bolt for more secure futures. Last year, the shifts that began with Texas A&M going to the SEC again centered around Austin, this time over the reach of the Longhorn Network. While the split between the Aggies and Longhorns may seem more obvious in retrospect, A&M’s bolt wasn’t as easily predicted as Nebraska’s was the year prior. Conference realignment is a huge game of liar’s poker, driven by the fear of successful regional programs being left out of the national mix, as half the Southwest Conference was twenty years ago.
Don’t confuse what I’m saying: I’m glad the Sooners and Cowboys have committed themselves to each other, at least publicly. Both teams don’t need to go to other conferences. They’re not in danger of being left out of the realignment mix, at least not yet. The Big 12 appears more stable now that it did at times over the last two years. But even with conferences forming their own networks and earning record numbers from TV, only so much financial growth can be sustained. Eventually, conferences will need to add schools to add revenue.
OK State has followed Oregon’s footsteps from good to great, and maybe the two haven’t seen the last of each other.
Consider that, with footprint in Oklahoma and Texas, Larry Scott can finally get Pac 12 games on TV at noon Eastern Standard Time, opening a new revenue window. Plus, the Pac 12 can finally have a shot in providing signature early game highlights for the rest of the day. What if, after a decade or more goes by, Scott decides not to wait on Texas and Oklahoma anymore and make an offer to Oklahoma State?
The Cowboys themselves could be a more prominent program by then. Like Oregon, OSU is turning to snazzy uniform combos to go with their funky offense. Mike Gundy is the perfect CEO for his Alma mater: an innovative offensive mind, who, unlike Jimmie Johnson and Les Miles before him, could stay in Stillwater for twenty years. Coming off an outright Big 12 title, how many more will OSU win until they say “We don’t want to play in our little brother’s shadow. We aren’t just the program of Boone Pickens’ millions and Gundy’s post-game rant. We are a big name in our own right.”
- New Battle of the Big Reds and Border War? Could the Arkansas River Rivalry come to replace the Red River Rivalry?
That is, after all, the logic which Texas A&M is taking into the SEC, and could be the logic that take either Oklahoma program to the nation’s premiere conference. With the SEC’s stranglehold on the National Title, it’s hard to imagine any other conference winning thee National Title any time soon. As fans keep demanding crystal balls, winning them may require playing an impossible eight conference games every year. If Texas A&M and Missouri eventually starts winning in the SEC (and Arkansas continues to win) and the SEC draw the best players in the state of Texas to their schools, Sooner and Cowboys fans will be tweeting to go the SEC.
Taking down Georgia in 2009 earned Okie State serious credibility; will they join the SEC to get more of it?
As a college football fan, I am sadden to write this, because I hate to see another good rivalry end. And this may be premature: at the moment, the Big 12 maybe in better position than the Big East to survive. But, after these next TV contracts run their course into the 2020′s, the conference realignment winds will swirl and the Oklahoma-Oklahoma State relationship will be challenged. And who knows how much jealousy Oklahoma State’s success could bread.
(More Conference Realignment)
Which one of these men will lead his school on a new path?